UTRS replaced its previous burgundy logo with a modern gunmetal-blue, which pays homage to its defense services roots; changed its tagline to “Thinking Forward”—an ongoing commitment to our clients to provide solutions for the future; and created an abstract shield icon to symbolize its many business segments—representing the company’s strength.
“We expanded our Communications Division in mid-2011, and I believed they were up to the challenge of creating a new brand identity for UTRS that would capture our core values and myriad service offerings in a clean, professional look; and they did just that,” said Marc Snyderman, Chief Operating Officer.
Chief Executive Officer Gerald Wright added, “Our new brand identity is a logical step in our continued growth, and it communicates to both current and potential customers that we provide products and services of the highest quality that go beyond the specifications.”
In the coming months, UTRS will be unveiling a complete redesign of its website, creating a streamlined approach that will better serve current and prospective clients.
UTRS, a Minority Business Enterprise, headquartered in Cherry Hill, N.J., provides a wide range of leading-edge scientific, engineering, management, and information technology services to the public and private sectors, primarily the United States Department of Defense. UTRS’s mission is to consistently deliver creative, high-quality, technology-based services and solutions to our customers on time and within budget.
Universal Technical Resource Services, Inc.
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