The UX Masterclass will tackle the challenges confronting practitioners and the role of user experience in a product’s lifecycle, appealing to those creating experiences that lead to customer loyalty, minimize the return of products and aid customer retention. This event will draw executives considering a global initiative or currently conducting research outside the US, allowing them to discuss international market opportunities and challenges with UX Directors from around the world that are on the ground every day.
Presentations will highlight research and design techniques drawing from fields such as mobile technology, user-centered design and eye tracking. This year’s four distinguished key-note speakers include:
– Is the Customer Experience a Safe Bet? Brad Hirsch
– The Future of Market Research and UX Research, David Krajicek North America
– Creative Alternatives for User Centered-Design, Mark Detweiler
– The Good, the Bad, and the Heatmaps
SOURCE User Centric