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Ventana Research Commences 2012 Value Index for Data Integration

The Ventana Research Value Index is an analytic representation of our assessment of how well vendors’ offerings meet buyers’ requirements. Built on a foundation of 10 years of business and technology research, this unbiased, fact-based index is the first such industry undertaking to assess the value of software designed specifically for the business process or function on which it focuses.

"The Value Index for Data Integration is beneficial to buyers across organizations in business and IT, as well as to vendors as technology suppliers," said Mark Smith, CEO and Chief Research Officer of Ventana Research. "Buyers lack substantive analysis of vendors and products in the market and decades of comparisons by other IT analyst firms have lacked substance in the complete evaluation of products to help buyers assess existing technology vendors and evaluation of new ones."

This Value Index provides guidance that will enable organizations to ascertain the value to them of applications for addressing data integration. Using the Value Index, IT and even businesses will be able to evaluate vendors and their products and make choices based on an understanding of how well existing and new offerings satisfy their needs. The Value Index evaluates the software in seven key categories. Five are product-related: usability, manageability, reliability, capability and adaptability. In ad¬dition, we consider two customer assurance categories: vendor validation and total cost of ownership and return on investment (TCO/ROI).

To learn more about Value Index research and how to use them in their organization to reduce costs, save time and mitigate risk of not getting the most value from technology investments, please visit:

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google Plus.

To learn how Ventana Research advances the maturity of organizations’ use of information and technology through value index and benchmark research through Ventana Research education and advisory services, visit

Media Contact:
Bailey Donoghue
(925) 242-2412
[email protected]

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