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Ventana Research Launches Trends and Maturity in Sales Forecasting Benchmark Research

Ventana Research designed this research to uncover how organizations improve the use of sales forecasting software, improve readiness of staff and resources to assess and improve maturity. It will determine where improvement is needed to increase the accuracy in managing forecasts, underlying pipelines and use relevant metrics to ensure sales organizations have timely information that is actionable and can be used for coaching and other tasks to improve the potential revenue of the organization. The findings of this new research will be compared to past research on this topic to highlight changes, improvements, trends and best practices to accelerate the velocity of revenue through sales.

“Ventana Research was the first research firm to conduct a comprehensive benchmark research into sales forecasting processes and software used. Our recent benchmark on sales found that forecasting was the most important application needed in sales organizations. That demands that we provide the latest best practices and advice on this critical sales process and application” said Mark Smith, CEO and Chief Research Officer of Ventana Research. “We designed this research to identify the latest best practices and methods thorough our independent research to help organizations gain a competitive and profitable edge. We believe that by using our research, businesses can make key improvements to reduce the costs and time to managing forecasts while increasing the sales effectiveness to generating revenue.”

To learn more about the Sales Forecasting benchmark and participate in the research, please visit: Ventana Research, a leading business technology research and advisory services firm, provides qualified research participants with a financial incentive, complimentary report and presentation of the research findings as well as access to a free educational webinar on key findings from the Trends and Maturity in Sales Forecasting benchmark research.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+.

To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

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