Four titans, iOS, Android, Amazon and Microsoft, are now duking it out on the global stage to become the biggest mobile “platform” upon which users — and the mobile industry — will standardize. But what will really determine the winner?
2. The Mobile Shopping Revolution: Where billions can be made with location, targeting, and the mobile web.
The adoption of mobile commerce is poised to create a massive, multi-billion dollar opportunity. With smartphones becoming smart wallets, as well as instant research tools that are able to communicate specific tastes anywhere people go, what technologies and what companies will help improve the way people discover and pay for items? Who will be the biggest winners from this trend?
3. Mobile Disruption of the Enterprise: What are the new types of apps and services that will spur productivity and competitiveness?
Employees are choosing to bring their own devices to work — iPhones, iPads, Android phones and more — and enterprises are using the cloud to adapt. Given the new enterprise cloud, what are the next disruptive apps or services that will dramatically improve productivity and competitiveness?
4. The Media Revolution: What forms of content will survive and thrive in mobile?
With mobile devices evolving in 2012, and millions of new consumers buying them, who are the most successful publishers of new mobile media, what are the factors driving their success, and what is the impact of that success on the mobile industry?
5. User Acquisition in 2012: What lessons will the mobile gaming industry show the rest of us?
In terms of models of user acquisition, the games industry has led the way. What are the next steps game companies must make to stay compelling and innovative on user acquisition strategies (advertising, offers, etc.) now that better broadband, better OS’s, better interfaces, and better devices (including tablets) have arrived. What can the rest of us learn from that?
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