NEW YORK Jan. 24, 2011
The report analyzed the primary wireless operators in the U.S. that serve the enterprise market, examining their current capabilities and the strategies they are using to attract and retain customers, and increase market share.
According to the study, "Today’s tech-savvy business customers are more demanding, requiring more than basic voice and data connectivity from their mobile operator partner. They are searching for a service provider that understands the unique needs of their business and can provide robust, reliable and flexible solutions to meet the changing needs of their company."
IDC notes that Verizon is focused on moving beyond the core access and devices it offers and on taking a more integrated approach to its sales, services and product offerings.
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Mobile Enterprise Services 2010 Vendor Analysis Carrie MacGillivray December 2010
New York www.verizon.com