NEW YORK Feb. 9, 2011
"Social media is growing up and companies are beginning to take advantage of it to improve the overall customer experience. Verizon has created a great destination for customer interaction and learning," Baughman said.
ComBlu evaluated company websites based on best practices for site navigation, share features, welcoming, leader board, member spotlight, personal dashboard, campaigns/contests, offline engagement, content customization, customer advocate or expert programs, toolbars and custom widgets.
The Idea Exchange allows customers to directly submit to Verizon product development teams suggestions and proposed enhancements for Verizon products and services. Customers can vote on the best ideas, with Verizon giving status updates on the site regarding progress of the recommendations.
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New York $106.6 billion www.verizon.com .