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VerticalResponse Honors Top Small Businesses That Demonstrate Email Marketing Excellence

SAN FRANCISCO July 20, 2011 email marketing social media online survey direct mail marketing

To qualify for the award, small businesses must demonstrate high engagement rates in their email marketing campaigns. Requirements include:

  • Sent at least four email campaigns in the second quarter of 2011
  • Have an opt-in subscriber list of between 100 and 500 recipients
  • Achieve open rates averaging above 20 percent
  • Achieve click-through rates averaging above 4 percent
  • Be a VerticalResponse customer

Janine Popick

Suzan Taylor Taylor Dance Center McKinney, Texas

Reporting and Metrics Important to Small Businesses

For many VR500 winners, the easy-to-interpret tracking reports and data provided by their email marketing campaigns have been critical to their business.

Terran Bayer Westway Studio San Diego, Calif.

Mary Frost The Gardening Tutor Sonoma County, Calif.

VerticalResponse will promote small business winners of the VR500 awards extensively through social media such as Twitter and Facebook. All winners receive an online badge to use on their website, blogs and Facebook pages.

About VerticalResponse

San Francisco, Calif. @VR4SmallBiz

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Janine Popick

SOURCE VerticalResponse Inc.

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