To qualify for the award, small businesses must demonstrate high engagement rates in their email marketing campaigns. Requirements include:
- Sent at least four email campaigns in the second quarter of 2011
- Have an opt-in subscriber list of between 100 and 500 recipients
- Achieve open rates averaging above 20 percent
- Achieve click-through rates averaging above 4 percent
- Be a VerticalResponse customer
Suzan Taylor Taylor Dance Center McKinney, Texas
Reporting and Metrics Important to Small Businesses
For many VR500 winners, the easy-to-interpret tracking reports and data provided by their email marketing campaigns have been critical to their business.
Terran Bayer Westway Studio San Diego, Calif.
Mary Frost The Gardening Tutor Sonoma County, Calif.
VerticalResponse will promote small business winners of the VR500 awards extensively through social media such as Twitter and Facebook. All winners receive an online badge to use on their website, blogs and Facebook pages.
Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
SOURCE VerticalResponse Inc.