ENCINITAS, Calif. Jan. 18, 2011 Tom MacIsaac Washington, DC
Bell Canada September 2010
Previously, Tom served as CEO of Lightningcast, a pioneer in online video advertising where he led the development of the first advertising technology platform specifically designed for monetizing broadband video and launched the first online video ad network. After AOL acquired Lightningcast in 2006, Tom served as SVP Strategy overseeing strategy, strategic planning and corporate and business development for AOL’s market-leading advertising business, Advertising.com. Prior to Lightningcast, Tom was founder and CEO of Backwire, an online and mobile messaging company that was acquired by Leap Wireless in 2001. Prior to his career in digital media, Tom was a corporate lawyer with the global law firm Dechert.
"I’m thrilled to be joining Verve and by the opportunity in front of us," said Tom. High-quality local and hyper-local media is trusted and cherished by both consumers and advertisers. As the digital evolution continues, we intend to be the preferred mobile monetization engine for these publishers and the first choice for brand advertisers looking to buy this media on an aggregated basis."
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