Under the agreement, VHT has acquired the Dwellicious technology, website and clients. Purchase price was not disclosed.
Dwellicious, a finalist in the 2009 Inman Innovator Awards, uses the power of social bookmarking to help home buyers share their favorite properties on Facebook, Twitter or other social media sites. Buyers can organize, monitor and compare listings, make notes, add tags, and share and discuss properties with friends, family and real estate professionals.
"Dwellicious is a clever, simple solution to this dilemma. As a result of the acquisition, we’re able to make this powerful application seamlessly available to brokerages that use VHT’s ImageWorks platform at a significantly reduced cost so their agents can develop stronger, more engaged relationships with home buyers," Zoghlin said.
VHT ImageWorks is a comprehensive and automated marketing platform used by industry-leading brokerages and more than 100,000 real estate professionals across the country. It’s the first online marketing platform with a proven track record of producing measurable results by significantly improving brokers’ search engine-generated traffic and sales conversion rates.
"With VHT ImageWorks, brokerages can attract more buyers to their websites and take advantage of powerful tools such as Dwellicious to share real estate information online and educate buyers throughout the process of searching for their dream homes," Zoghlin said. "And buyers, in turn, have an easy way to keep brokers updated about their thoughts and preferences."
The integration of Dwellicious is the first of many planned enhancements to VHT ImageWorks designed to provide smarter Internet tools for top real estate professionals and help them win the online battle for home buyers.
Huntington Beach, California
About VHT, Inc.
$1.5 billion Rosemont, IL.
SOURCE VHT, Inc.