CHICAGO July 19, 2011 mobile marketing and technology company , John Haro
Over the past 16 years, Haro has worked on a diverse mix of emerging digital marketing technologies and platforms. Haro joins Vibes from iCrossing, a global digital marketing and technology company, where he was senior vice president of software engineering for product development. Haro was responsible for the development and delivery of all of iCrossing’s proprietary marketing technology products, its data warehouses, business intelligence systems and advanced analytical tools. While at iCrossing, Haro rapidly grew the software engineering group and created the data services teams to capitalize on iCrossing’s large and valuable data warehouse and aligned the engineering organization to support increasing demand on predictive analytics and attribution modeling.
"It’s hard to blink without seeing the term ‘mobile’ attached to marketing and it’s an exciting time to be a part of its evolution from an innovative niche to a core component of a brand’s digital strategy," said Haro. "When I saw what Vibes was doing for major brands across the country, I was blown away. Vibes has a unique combination of technology, vision and executional expertise that together, have done some really amazing things to change how brands interact with consumers."
Northern Illinois University