NEW YORK Jan. 25, 2011
As the winter white sales get under way, cotton remains a key purchase driver; 96% of women say they have purchased cotton home textile products before, according to the Cotton Incorporated Home Textiles Survey.
The bathroom tends to be the most cotton-centric room in the house; almost 8 out of 10 women say they prefer cotton towels, according to the Home Textiles Survey. Since cotton is a breathable fiber, it also makes a great choice for shower curtains.
"Consumers look to cotton for typical bath products like towels and swabs, but what they might not realize is that cotton cellulose is also found in some surprising things we use every day, like shampoo, nail polish, toothpaste, and even some LCD television screens," Caccavo says.
In the bedroom, cotton is ideal for sheets, pillowcases, bedspreads, and even curtains. Look for 100% cotton on the labels to ensure that you’re getting a comfortable, durable, and easy-care product.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
SOURCE Synaptic Digital; Cotton Inc.