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VIDEO from Kia Motors Corporation Available on Kia Motors America Recognized as ‘Most Improved Mainstream Brand’ in Latest ALG Industry Report

NEW YORK Jan. 19, 2011

Following an historic year for Kia Motors America (KMA), including important milestones such as the company’s best-ever full-year sales of 356,268 units; a 16th consecutive year of market share growth to an all-time high of 3.1 percent; and the launch of the company’s first U.S.-built vehicle – the Sorento CUV – KMA now has been recognized as the "Most Improved Mainstream Brand" in the ALG Residual Value Awards brand rankings outlined in the latest ALG Industry Report , moving four spots from 14th place in 2010 to 10th in 2011. Driven by the wildly successful launches of the 2011 Sorento and Sportage and the all-new 2011 Optima – recently named the "Best of 2011" by – this recognition indicates a continued rise in consumer confidence in the Kia brand and future improvements to brand value.



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