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Viki Unlocks Music Lyrics for Global Fans, Signs Deal with Warner Music, LOEN, SEED to Bring Music to New Audiences

SINGAPORE May 24, 2012 Asia Pacific

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"Viki’s mission is to bring down language barriers around great content, and there’s no better way to do it than through music, which is universally loved," said Razmig Hovaghimian, CEO and co-founder of Viki. "We’re excited to launch with such amazing partners who understand that when lyrics are translated, the music becomes even more relatable and engaging, opening up new opportunities for music to be discovered by a whole new world of fans."

More than 12 million users come to Viki each month to watch their favorite TV shows and movies, subtitled into 150 languages by its community. Undiscovered global prime time shows and movies find new audiences when translated into dozens of new languages on Viki. Music videos, including fresh new content each month, will add to a fast growing catalog of tens of thousands of hours of streamed content on Viki, which has been translated into more than 200 million words to date.

Stephen Bryan

Viki efficiently, quickly and inexpensively removes language barriers, helping premium video content to cross into new foreign markets. For music companies, Viki opens new and previously untapped markets and offers additional revenue opportunities.  

"Through the alliance with Viki, we’ve established a foothold for spreading K-Pop throughout the world," said Won-Su Shin, the CEO of LOEN Entertainment. "We anticipate that many users can now share their favorite music more conveniently and that global competitiveness of Korean music will be strengthened."


SOURCE Viki, Inc.

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