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Visit Denver Introduces A “Daring” New Mobile App

With Custom Badges and Check-ins, the App Helps Users Find, Experience and Share Denver Adventures with Friends

May 21, 2012 VISIT DENVER, The Convention & Visitors Bureau

http://photos.prnewswire.com/prnh/20120521/DC10826

http://photos.prnewswire.com/prnh/20101210/DC15827LOGO-b

The new app will work on all iOS and Android platforms, including iPhone, iPod Touch and all Android models and features more than 2,000 listings of events, attractions, restaurants, hotels and shopping options. The app includes detailed Denver maps with walking or driving directions, photos from top attractions, and articles about the city.  The app also makes use of Facebook Connect, making it easy for visitors to share their experiences with friends.  All of the information on the apps will also be included on a mobile-enabled website (launching in June, 2012).

INTRODUCING THE DENVER DARES

VISIT DENVER’s new "Truth or Dare" marketing campaign pairs "Truths" about Denver (facets about the city already well known) with "Dares" (facets of the city that are less familiar). To encourage exploration and online "word-of-mouth" for Mile High City adventures, the Convention & Visitors Bureau has created a series of "Denver Dares" badges and a custom-built check-in process within the app.

The new campaign encourages visitors to choose "Dares" that will help them discover a whole new side of the Mile High City. There are 10 badge categories and more than 130 Denver Dares, each one representing an aspect of the Mile High experience. The categories include:


Toyota Elephant Passage at the Denver Zoo Elitch Gardens Theme & Water Park


850 miles of paved, off-road bike trails Denver B-cycle


Denver History Colorado Center Denver Art Museum Buffalo Bill


Mount Evans North America Rocky Mountain National Park


Museum of Contemporary Art Denver Yves Saint Laurent


Red Rocks Amphitheatre

Go Pro
Root root root for the home team all year long – Denver is home to seven professional sports teams that thrill sold out crowds year-round.


Enjoy everything from gourmet street food to fine dining in the Mile High City, not to mention a wealth of craft breweries and distilleries.


Larimer Square Denver Pavilions Cherry Creek Shopping District


Denver Day Denver PrideFest

THE APP IS EASY TO USE

  • Within the app, users navigate to the "Dares" section and select the badge category they want to explore. Within the category they will find multiple Dares that will allow them to earn that badge. Users can save all the activities they want to experience, putting them in a "Favorites" queue for later.
  • When a user is at a Dare location, they simply navigate to that activity within the app and "check in" via a button on that screen. The user will be notified of the badge they have earned and the badge will post to the user’s Facebook wall.
  • DenverDares.com

The application can be accessed at:


City of Denver Denver $3 billion Denver VISITDENVER TOURISMPAYSDENVER @iknowdenver VISIT DENVER Facebook page


Rich Grant [email protected]
Debbie Park [email protected]
Katie Adamson [email protected]

SOURCE VISIT DENVER, The Convention & Visitors Bureau

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