Waiting Room Promotions, which equips medical offices with state-of-the-art electronic digital signage (EDS) and corresponding programming, has recently enrolled its expansive digital signage network into rVue, Argo Digital Solutions’ addressable advertising exchange for digital out-of-home (DOOH). NEW YORK, NY, July 17, 2009 /24-7PressRelease/ — Waiting Room Promotions, which equips medical offices with state-of-the-art electronic digital signage (EDS) and corresponding programming, has recently enrolled its expansive digital signage network into rVue, Argo Digital Solutions’ addressable advertising exchange for digital out-of-home (DOOH). This partnership will offer a technologically-advanced, yet simple out-of-home solution to advertisers and media planners and reach a coveted and captive waiting room audience.
Waiting Room Promotions creates and delivers unique informational and entertainment programming, providing marketing opportunities for local and national brands whose goal is to reach patients in health care provider’s offices. An extension of Uniko Manufacturing, a 30-year-old sign and display manufacturing company, Waiting Room Promotions currently has access to more than 200 screens, with an anticipated growth of 200 additional screens per quarter in 2010.
"One of our key company objectives is to improve the wait time experience by offering digital media that is entertaining and educational," said Steven Yankiver, president of Waiting Room Promotions. "Working with a best-in-class product like rVue to extend our reach to advertisers will ultimately allow us to focus on expanding our network."
Last month, Argo launched an enhanced, next generation version of rVue, which connects digital out-of-home networks with a growing list of advertising agencies and media planners looking to reach targeted consumers while they are on-the-go and near the time of purchase. This development has generated a second quarter, six-figure digital media buy through the platform by a leading provider and innovator of eye care services, with an anticipated result of more than 9 million impressions.
"The partnership with rVue will offer a simple and integrated out-of-home solution to advertisers and media planners to reach that coveted captive audience in waiting rooms," notes Jason Kates, CEO of Argo Digital Solutions. "We are helping Waiting Room Promotions build on its ability to drive sales with access to a more captive audience than ever before."
rVue’s automated approach is unique to the industry, has reduced the average time it takes to create a media plan in DOOH and allows advertisers and outlets to control the process.
About Argo Digital Solutions:
Argo’s innovative digital media technologies connect advertisers to consumers around the world. As a web-based media company, Argo continuously focuses on providing the tools to deliver rich media, DOOH and mobile technology solutions. Founded in 1995 by Jason M. Kates, Argo’s global headquarters is in Fort Lauderdale, Fla. For more information, visit http://www.argodigitalsolutions.com.
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