Delivering targeted sales and marketing campaigns the module also automates client data recording, ensuring businesses have the latest sales and customer information to hand at all times.
"The campaign module builds on the already effective webCRM system. It ensures our clients can undertake a targeted campaign knowing all relevant data and interaction is captured, recorded and acted on," said James Bogue of Leicestershire-based webCRM.
"It also has the ability to analyse each and every part of the campaign to maximise effectiveness and concentrate investment and resources on winning and retaining new business."
Key elements to the module include the ability to create newsletters and e-shots, monitor emailed link clicks, the automatic creation of follow-up activities, opportunities and meetings directly from campaigns, event booking, surveys, self-editing and adding of contact details by recipients.
It also allows website integrated forms and surveys, and full reports on campaign results to provide insight into all elements and results of the campaign.
"The campaign module is about making the whole process as effective as possible – from the delivery of the call to action through an e-shot or newsletter, to capturing the response, through to clinching the sale – with minimal fuss and maximum outcome," said Mr Bogue.
"Why have individual team members working independently on leads and existing customer relationships when webCRM can seamlessly integrate each element? With the addition of the new campaign module, businesses can fully plan, allocate and implement resources where they’ll make an impact from accurate data and deliver relevant, customer focused campaigns."
Earlier this year summer webCRM launched a new mobile app, allowing webCRM users full access to the system from any device and location, including Apple iPhone, BlackBerry and Android mobile devices, as well as iPad and other portable devices. It is also fully integrated with Microsoft Outlook and other e-mail systems.
Being a cloud-based CRM system, it also ensures clients have a secure and easy to use and access system without the worry of ongoing IT costs, software updates and infrastructure.
"The addition of the campaign module seals the circle of activity within webCRM, delivering a true one-stop CRM system that can deliver results efficiently and effectively for small, medium and large companies," added Mr Bogue.
webCRM’s campaign module is available to existing and new customers. The company is hosting a series of webinars on the complete CRM system and the campaign module. Information about these can be found at http://www.webcrm.com.
webCRM is a web-based Customer Relationship Management system. With over 7,000 users, it provides a secure, easy to use CRM system to support business development and retain customers. More details can be found at http://www.webcrm.com.
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