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WebTView’s Forecast for 2011: OverCast With an Excellent Chance of New TV Entertainment

TEL-AVIV, Israel February 23, 2011

OverCast – Innovative Mobile Application – Transforms TV Navigation into a Personal and Engaging Experience

WebTView, a leader in over-the-top video content delivery to connected devices, today announced its new mobile-based disruptive innovation called OverCast, an extension to the WebTView Video Platform.

Today, viewers’ content navigation on TV is limited, complex and not personal. According to WebTView, OverCast is the breakthrough in user experience that all of us have been waiting for. OverCast splits user experience into two screens – personalized video content search and sharing done on a smartphone or a tablet, selecting a TV show or a movie and instantly watching it on widescreen TV. OverCast supports paid content as well as ad-based content.

OverCast enables CE vendors, content providers and service providers to seamlessly distribute video content to connected devices such as connected TVs, connected Blu-ray/DVD players, digital media players, STBs and gaming consoles.

OverCast is integrated with WebTView Video Platform, which organizes video content and distributes it to connected devices through its open API.

    Key features:      - User behavior-based personalized content recommendation and promotion      - Support for video on-demand, catch-up TV, linear TV, Internet video and       local content      - Intuitive text and program guide search and filtering of video content      - Social interaction with other users - sharing, recommendation,       commenting, rating, etc.      - Targeted advertising      - Pay content from mobile device - PPV, subscription, etc.      - TV playback control from mobile device  

Gilad Brand

Through OverCast, content providers and service providers will be able to extend their reach to new audience without the high cost of integration with numerous connected devices.

CE vendors will be able to offer OverCast as a smart remote control bundled with their products, thus, enable more content on their product with no integration cost.

WebTView will demonstrate OverCast live at:

San-Jose, CA March 1st

London March 23rd

About WebTView

WebTView is a leader in over-the-top video content delivery to connected devices. WebTView’s products include the WebTView Video Platform, a cloud-based solution that provides a best-of-breed user experience based on its advance search, recommendation and personalization engine, and the WebTView Accelerator, a client-side embedded software module that enables seamless video streaming and download over HTTP from any content source on the Internet to any enabled CE device.

     For Further Information Contact:      Gilad Brand     VP of Marketing     WebTView Ltd.     Email: [email protected]     Website:     Tel: +972-3-6225525  


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