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WellPoint Affiliated Online Stores Prove Popular With Baby Boomers

INDIANAPOLIS Feb. 28, 2011

Nov. 15 through Dec. 31, 2010

Dec. 30

Krista Bowers

"During AEP, we tried to meet people where they were most comfortable," Bowers added. "Some went online by themselves, while others were assisted by our sales agents or independent brokers. Of course, we also had our regular enrollment channels, including telephone calls and face-to-face meetings."

Nevertheless, it’s clear that Internet channels are growing in popularity among seniors, especially with 70 million Baby Boomers aging into Medicare over the next two decades. According to a 2010 study by Pew Research Center, 76 percent of older Boomers (56-64) and 81 percent of younger Boomers (46-55) go online, making up about 33 percent of the total Internet using population. The study shows that getting health information is one of their top reasons for going online.

The online stores of WellPoint affiliated companies allow visitors to learn about products, compare plans, get a quote and even enroll in a plan when eligible.

About WellPoint, Inc.

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SOURCE WellPoint, Inc.

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