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Why Sharing your Marketing Secrets Boosts your Credibility as an Expert

NEW YORK April 25, 2012 Joe Pulizzi Lethal Generosity: The Key to Your Online Content Strategy

The article, now available on PR Newswire’s small business resource center, discusses the shift away from the traditional thinking that marketers should hide competitive information and why sharing your ‘secret sauce’ could positively impact your position as an industry expert. 


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