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WiseWindow Launches $5 Million Real-Time Business Intelligence Education Program for Harvard Business School’s Baker Library

IRVINE, Calif. BOSTON Feb. 18, 2011 WiseWindow Harvard Business School Baker Library $5 million dollar

http://photos.prnewswire.com/prnh/20110218/DC50881LOGO

Harvard Business School

Mary Lee Kennedy Harvard Business School Harvard Business School

MOBI 2.0 combines cloud computing, proprietary deep website crawling, relevance recognition and statistical natural language analysis, providing business decision makers with the unmatched ability to identify, measure and qualify consumer intent information in real time before it turns into action. By collecting, analyzing and classifying the billions of unbiased consumer comments made online annually from across the web, MOBI distills the data into a pre-defined, structured database providing an up-to-the-minute view of consumer sentiment.

Harvard Business School Marshall Toplansky

MOBI data shows how a brand, product or company is viewed in the mind of consumers, and against its competition. The huge volume of mass opinion and the consistency of MOBI data allow leading indicators and predictive models to be built; models significantly more accurate and timely than those simply based on periodic and episodic information. WiseWindow’s data solutions have been used with great accuracy by media outlets to predict election outcomes and reflect viewer opinions on key issues. Other industries being measured include airline, automobile, healthcare, and politics.

http://www.wisewindow.com/index.php

About WiseWindow

www.wisewindow.com

Media Contact:  Kim Metcalfe

Company Contact:  Sharon Hamilton

312-396-9797

800-691-8681 x124

[email protected]

[email protected]

SOURCE WiseWindow

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