This swelling participation accounts for the layers of interactivity within the microsite. Users mold their online clay selves by choosing specific physical attributes from eye color to beard length. Once users have created their ideal online images, they can create a stage name and a script before browsing through fellow would-be stars in the photo gallery. Digital clay avatars may be shared through social media sites like Facebook, Twitter and e-mail.
Vic Walia North America
$200 February 25, 2011 Canada Quebec
Site of the Day August 2010
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