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With Prom, Graduation, And Summer Season Starting, May Starts ‘100 Deadliest Days’ On The Road For Teen Drivers

BOSTON May 25, 2012 AT&T "It Can Wait" Massachusetts

Massachusetts April 2011 Massachusetts Malden Woburn Lexington Lynn Salem Westford Framingham Haverhill Somerville Massachusetts

Memorial Day Patricia Jacobs Massachusetts

AT&T’s survey found that while 97 percent of teens know texting while driving is dangerous, 43 percent of them admit to sending a text while driving – and 75 percent say the practice is common among their friends.  The survey found that teenagers feel pressure to quickly respond to text messages – and adults are also setting a poor example by texting while driving themselves.

Memorial Day Labor Day

 

  • Peer Pressure:
  • Knowledge but Little Action: very
  • "Gateway" Dangers:
    • Still, 60 percent of teens admit to texting at a red light and 73 percent admit to glancing at their phone at a red light.
    • 61 percent of teens say they glance at their phone while driving, and 61 percent have seen their friends read or send an email, or text, while driving.
  • Learning by Example:
    • 41 percent of teens report seeing their parents read or send an email, or text, while driving.
    • Still, 89 percent of teenagers say their own parents are good role models in terms of not texting while driving.
    • And, 62 percent of teens feel that getting reminders from their own parents not to text and drive would be effective in getting them or their friends to stop texting and driving.
  • Minority Disparities:
    • Hispanic teens (52 percent) also are more likely to report seeing their parents text while driving, compared to 38 percent of Caucasian teens and 44 percent of African-American teens who reported seeing their parents text while driving.
  • What Helps Lessen the Urge: AT&T DriveMode(TM

AT&T’S COMMITMENT TO EDUCATION ON THE SUBJECT

National Organizations for Youth Safety’s

March 2010 AT&T’s Facebook Friends & Family

The Last Text

$1 million $250,000 online resource center

www.att.com/itcanwait

AAA Foundation for Traffic Safety

The Pew Internet & American Life Project

www.vtti.vt.edu

www.vtti.vt.edu

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

one of the most honored companies in the world the United States

http://www.att.com http://www.att.com/newsroom www.att.com/rss @ATT

About Philanthropy at AT&T

$115 million

SOURCE AT&T Inc.

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