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World Gold Council Launches Initiative to Accelerate the Development of Emerging Technologies Utilising Gold

LONDON Feb. 22, 2011

Gold: The hidden element in innovation

Richard Holliday

"The role of gold at the heart of many scientific advances is an untold story of innovation. Although little heralded, gold is the hidden element that has increased the efficiency, accuracy and effectiveness of many technologies. We will continue to provide our expertise and resources to help bring exciting new gold-based technologies through to commercialisation."

The new report includes examples of the World Gold Council’s involvement in supporting innovative technologies, such as:

  • Molly Stevens
  • Michael Wong Rice University Texas
  • Carole Perry Nottingham Trent University

The World Gold Council has also formed a new International Technology Advisory Board comprised of internationally recognised experts to help provide additional insight and guidance on its research and development activities in 2011 and beyond.

Vincent Rotello University of Massachusetts

"Speaking as a researcher who has been active in this field for many years, gold’s unique properties and versatility in nanotechnology open up a plethora of potential new applications for the metal. I am delighted to be part of the advisory board for this initiative that will accelerate the development of promising technologies."

[email protected]

Gold : The hidden element in innovation report can be viewed at:

Note to editors:

World Gold Council

The World Gold Council is the market development organisation for the gold industry. Working within the investment, jewellery and technology sectors, as well as engaging in government affairs, its purpose is to provide industry leadership, whilst stimulating and sustaining demand for gold.

We develop gold-backed solutions, services and markets, based on true market insight. As a result, we create structural shifts in demand for gold across key market sectors.

We provide insights into the international gold markets, helping people to better understand the wealth preservation qualities of gold and its role in meeting the social and environmental needs of society.

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SOURCE World Gold Council

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