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World’s First Real-time Fashion Search Engine

Go to “That’s So Swag” is the hottest new Twitter application that keeps you up to date on what “tweeple” are buzzing about right now in the world of fashion. GLENDALE, CA, August 27, 2009 /24-7PressRelease/ — Go to "That’s So Swag" is the hottest new Twitter application that keeps you up to date on what "tweeple" are buzzing about right now in the world of fashion., a new online shopping site that uses Twitter to reach out to their 18-24 female demographic, came up with the real-time fashion engine in response to the spam filled searches that kept turning up whenever they tried to search Twitter for fashion news.

Says Carlos Rodriguez, Viva Swag’s Creative Director and the designer of and, "In order for Viva Swag to be relevant, it was very important for our merchandisers to be able to key into top fashion news among celebrities as well as everyday women. But, every time we ran a search on Twitter, it would be filled with spam, and it would take hours to wade through."

With the help of Pablo Bornacin, Viva Swag’s top programmer, they put their heads together and began brainstorming on a way to bring a clean and easy search that would be useful to Viva Swag as well as the rest of the Twitter community. They came up with an idea to use Twitter’s already prolific "Trending Topic" (Trending topics are the topics that are most talked about on Twitter) so that people can search fashion trending topics as well as related products.

Bornacin says: " is extremely user friendly. EVERYONE, even those without a Twitter account, can search the hottest news and products in the world of fashion."


Viva Swag,, an on-line shopping experience for 18-24 year old women, encourages customers to "shop with personality," while providing an entertaining and interactive world. The site presents the hottest trends, brand names, newest up-and-coming merchants, coupons, discounts, and the best prices available on the Internet, all with a blend of panache, amusement, and fun.

Shops feature apparel, jewelry, accessories, beauty products, gourmet foods, luxury home, and electronic items. Shops are run by fictional Hollywood characters ranging from starlets to socialites and all of the items are handpicked. By offering visitors a selective look at the fashion radar, customers can browse products without having to weed through an endless array of dull product listings.

Viva Swag’s sister site,, features the characters’ personal blogs about their lives inside and outside Viva Swag. Also visit Viva Swag’s Twitter profile "That’s so swag! " at Then search for your favorite fashion trending topic on the world’s first Twitter fashion search engine "That’s So"

For further information, please contact Clarissa Jacobson or call (818) 547-2880.

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