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World’s First Tweet-Fueled Race is On!

MONTVALE, N.J. Feb. 2, 2011 Tweet-fueled race Chicago Los Angeles New York Tampa Dallas

Dallas February 4 Twitter activity Serena Williams Pete Wentz Nick Swisher

September 2011

How The Race Works

Dallas

Stephen Cannon

The Official Mercedes-Benz Tweet Race Teams

TEAM CL

Driving Team
TV personality Layla Kayleigh of Studio City, CA, brings a unique energy to every show she hosts. Her co-driver is frequent on-camera emcee Julissa Bermudez from Los Angeles.  

Team Coach

Founding member of legendary hip-hop group Run-D.M.C. and Rock & Roll Hall of Fame inductee Rev Run, Rev Run is supporting the Lower Eastside Service Center, which provides safe and structured residential environments for New Yorkers living with opioid dependency.

Team Vehicle

2011 Mercedes-Benz CL550 4MATIC Coupe

Team Starting Point

Mercedes-Benz of Union – Ray Catena

2585 Route 22, Union, NJ

TEAM E

Driving Team
Creative technologist Len Kendall is a prolific Tweeter on the oddities and wonders of the Internet. His Co-Driver is pal and "renaissance man" John Morrison.  Both are from Chicago.

Team Coach

New York Yankees outfielder, All-Star and World Series Champion Nick Swisher. His involvement benefits "Swish’s Wishes," a charity that enriches lives and lifts the spirits of children with vital health issues, while providing care, comfort and support during difficult times.

Team Vehicle

2011 Mercedes-Benz E550 Cabriolet

Team Starting Point

Mercedes-Benz of Tampa – Courtesy Cars

4400 N. Dale Mabry Hwy., Tampa, FL

TEAM GL

Driving Team
Jennifer Marshall and Co-Driver Meredith Sinclair each care for two kids, a dog and a husband while Tweeting about the everyday challenges of raising good boys in a complex world.  They are from Wilmette, IL.

Team Coach

Thirteen-time Grand Slam Singles Champion and two-time Olympic Gold Medalist Serena Williams.  Ms. Williams is participating on behalf of The Serena Williams Foundation, which assists U.S. youth affected by violent crimes and helps provide quality educations to underprivileged high-school students.

Team Vehicle

2011 Mercedes-Benz GL350 BlueTEC Clean Diesel SUV

Team Starting Point

Mercedes-Benz of Chicago – Fletcher Jones

1520 W North Avenue, Chicago, IL

TEAM S

Driving Team

Wisconsin residents Todd Sanders and Co-Driver John Pederson met through Twitter and quickly developed a close friendship. Now the two Green Bay Packers fans are headed to their first Super Bowl® as a team.

Team Coach

Chicago-bred bassist and Black Cards frontman Pete Wentz. Mr. Wentz’s involvement benefits St. Jude Children’s Research Hospital, one of the world’s premier pediatric cancer centers dedicated to finding cures and saving children with cancer and other catastrophic diseases.

Team Vehicle

2011 Mercedes-Benz S400 HYBRID Sedan

Team Starting Point

Mercedes-Benz of South Bay

3311 Pacific Coast Highway, Torrance, CA

About Mercedes-Benz USA

Montvale, New Jersey the United States

www.mbusa.com www.mbsprinterusa.com

About Key Partners

Razorfish Denuo

Merkley+Partners New York City Mercedes-Benz USA Facebook @MbtweetraceHQ http://twitter.com/MBtweetraceHQ

Accredited journalists can stay current on the Race and all the latest updates at:

Facebook:

www.facebook.com/mbusapressoffice

Twitter:

www.twitter.com/MBUSA_News

SOURCE Mercedes-Benz USA

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