Voter.com raises the stake on privacy to new heights.
Now it seems Voter.com–a charter member of TRUSTe–wants to sell its database of 170,000 users, including political affiliations and zip codes, at auction, according to a story in last week’s Los Angeles Times. When TRUSTe threatened to sue, the two companies reached a tentative agreement: Whomever buys Voter.com’s database must allow past Voter.com visitors to take themselves off the list, according to a recent AP story, also posted on latimes.com.
First of all, we have a trend here. As dead dot-coms liquidate, their investors are demanding that everything of value be sold, including sensitive, private data. This is just plain wrong. This information is not like computers and chairs. It’s protected by contract.
Third, and most disturbing, is the information being sold. While names and credit card numbers are traded on us daily by our most trusted financial institutions, I know of no group that trades in political affiliation. And zip codes are the key piece of information marketing firms need for junk-mail marketing. All the buyer needs to do is cobble together a couple more of these databases and suddenly all Voter.com visitors are targets of a direct political machine the likes of which we have not yet seen.
My hope is that the FTC gets involved again, not only going after Voter.com’s investors, but pushing the matter before Congress. It’s clear we need a law banning these kinds of database liquidation sales.
James Mathewson is editorial director of ComputerUser.com and ComputerUser magazine. Check out his monthly Stocks column in ComputerUser magazine.