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WSI Max Social Makes KOKI-TV the Go-To Station during Recent Storms

With the goal of driving more socially engaged fans and followers to stations, WSI will be reselling the SocialNewsDesk product. The newsroom solution will enable the entire news team to carry out the station’s social media strategy by being first to social channels with breaking news, increasing engagement, pushing more viewers to the broadcast and sending more traffic to the web, while also providing new sales opportunities.

SocialNewsDesk’s easy-to-use dashboard is built with the needs of a newsroom in mind. It allows everyone in the newsroom to work together to publish content to multiple social accounts, respond to comments and monitor which posts are generating the most activity, all through a single-screen view. Also, the unique SocialNewsDesk Facebook application give newsrooms a way to stand out, build fans and drive traffic to the broadcast and web.

“The only social media solution designed by news people, for news people, SocialNewsDesk is the engine that also drives Max Social,” said Kim Wilson, Founder of SocialNewsDesk. “With unique templates that make it easy for everyone in the newsroom to produce highly consumable content, SocialNewsDesk provides a quick, easy route to drive TV and Web traffic, as well as an additional advertising platform to monetize the broadcasting franchise.”

About WSI Corporation
WSI is the most trusted source of weather information across the globe. WSI is recognized as the world’s leading source of professional on-air weather systems and forecasting tools for television. More of America’s leading broadcasting and cable companies choose WSI than any other weather provider. WSI is a member of The Weather Channel Companies and is headquartered in Andover, Massachusetts with offices in Birmingham, England. The Weather Channel Companies are owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, please visit http://www.wsi.com

About Social News Desk
SocialNewsDesk is the only social media solution built specifically for newsrooms. Its specialized interface gives news teams a simple way to cultivate content and interact with fans and followers through one centralized system. Built with the needs of a newsroom in mind, SocialNewsDesk provides stations with the tools they need to leverage social media in driving ratings and page views. And sales teams use SocialNewsDesk to sell social media sponsorships in a brand-new, content-rich way that exceeds advertisers’ expectations. For more information, please visit http://www.SocialNewsDesk.com

Contacts:                            
Linda Maynard                            
Weather Services International                     
978-983-6715                             
lmaynard(at)wsi(dot)com            

Editorial Contact:
Barbara Rudolph
Rudolph Communications, LLC
781-229-1811
bjr(at)rudolphcommunications(dot)com

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/4/prweb9390988.htm

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