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Xbox LIVE Partners With ESPN, GameSpot,, Manga Entertainment and MUZU.TV to Expand TV-Like Advertising on Xbox LIVE

REDMOND, Wash. April 24, 2012

Ross Honey

Traditional TV viewing has become a multiscreen experience with smartphones, tablets and PCs. Brands are looking for deeper engagement with consumers, and Xbox LIVE is increasingly where they are spending their ad dollars. Since 2010, the advertising spending on Xbox LIVE has increased by 142 percent. Xbox LIVE Gold members in the U.S. spend an average of 84 hours a month on Xbox LIVE. Entertainment app usage has more than doubled year over year. For the first time on Xbox LIVE in the U.S., entertainment app usage has surpassed online multiplayer gaming.

Eric Johnson

In addition to giving advertising partners an opportunity to extend their advertising reach, Xbox LIVE offers ad partners a robust and scalable ad platform, offering standard ad products, as well as custom solutions. The Xbox LIVE Advertising global sales team consists of gaming and entertainment specialists who engage with top-tier agencies and advertisers in most major ad markets.

Xbox LIVE Advertising is continually working to add new content providers to its Run of TV Apps lineup. Current Run of TV Apps advertising partners on Xbox LIVE include the following:

  • AlloCine.
  • Crackle. Hollywood
  • ESPN.
  • GameSpot TV.
  • Halo Waypoint
  • Manga Entertainment.
  • MSN and
  • MUZU.TV.
  • TMZ.
  • "TODAY."
  • UFC.


New Run of TV Apps inventory is expected to be available in the summer 2012 timeframe in select markets.

SOURCE Microsoft Corp.

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