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Xiam Recommendations Technology to Help Power Telefonica’s Personalized Customer Experiences

BARCELONA, Spain Feb. 14, 2011 Europe Latin America

United Kingdom Germany Ireland Mexico Brazil Argentina

Tanya Field

Xiam’s recommendations technology helps consumers discover the content and services they want and enjoy while simultaneously enabling marketers to reach the audiences most likely to engage with their products and offers.  Using Xiam’s solutions, service providers can increase end user engagement and drive adoption of new applications and services.   The technology uses a range of sophisticated algorithms and decision making techniques to identify the service, content, offer or event most likely to address an individual’s needs at that precise moment and in the precise context in which they are interacting with their service provider.

Colm Healy

About Xiam

the United States Europe www.xiam.com

About Qualcomm  

Qualcomm Incorporated (Nasdaq: QCOM) is a world leader in 3G and next-generation mobile technologies.  For 25 years, Qualcomm ideas and inventions have driven the evolution of wireless communications, connecting people more closely to information, entertainment and each other.  Today, Qualcomm technologies are powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, affordable and accessible to people everywhere.  For more information, visit Qualcomm around the Web:

www.qualcomm.com

Corporate Blog: www.qualcomm.com/blog

Twitter: www.twitter.com/qualcomm

Facebook: www.facebook.com/qualcomm

Qualcomm and Xiam are registered trademarks of Qualcomm Incorporated.  All other trademarks are the property of their respective owners.

Qualcomm Contacts:

Keri Danielski, Qualcomm Internet Services

Phone:  1-858-845-2453

Email:  [email protected]

Tina Asmar, Corporate Communications

Phone:  1-858-845-5959

Email:  [email protected]

Warren Kneeshaw, Investor Relations

Phone:  1-858-658-4813

Email:  [email protected]

SOURCE Qualcomm Incorporated

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