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Yell and Bazaarvoice Announce Strategic Partnership to Bring Enterprise Social Management to Small and Medium Businesses Across the Globe

READING, UK July 13, 2011 Spain Latin America

the United States United Kingdom Spain Latin America

Mike Pocock

Bazaarvoice solutions that are expected to be brought to SMEs via Yell include:

  • Dynamic and relevant user-generated content for e-commerce sites to help customers make more confident purchase decisions
  • Online conversations that allow business owners to efficiently converse and respond to customer feedback
  • Analytics designed to help business owners derive powerful insights about consumer sentiment and behavior in real time

Brant Barton

About Bazaarvoice

social commerce Best Buy Blue Shield of California Costco Dell Macy’s P&G Panasonic QVC USAA Austin Amsterdam London Munich Paris Stockholm Sydney www.bazaarvoice.com www.bazaarvoice.com/blog www.twitter.com/bazaarvoice

About Yell

Spain Latin America

Building on its strong presence in the local market through its current digital and print portfolio, Yell is developing a broad range of digital services tailored to the converging needs of SMEs and consumers.

These address both the SME need to grow, transact and be efficient in the digital world, and the consumers’ need to connect locally to the goods and services they want, in a way which saves them time and money, and moves their lives forward.

31 March 2011

www.yellgroup.com

SOURCE Yell Group plc

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