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Yellow Pages Industry Makes It Easy to Personalize Delivery With Newly Upgraded Consumer Choice Website

BERKELEY HEIGHTS, N.J. TRAVERSE CITY, Mich. Feb. 1, 2011 www.yellowpagesoptout.com

http://photos.prnewswire.com/prnh/20110201/NY39788LOGO-a

http://photos.prnewswire.com/prnh/20110201/NY39788LOGO-b

When it was originally launched in 2009, the site provided visitors with information on how to participate in consumer choice programs directly with individual publishers. The upgraded and redesigned interface increases consumer convenience and reduces confusion about the options available to manage phone book delivery by eliminating the need to contact multiple publishers.

Neg Norton

Larry Angove

Easy Interface Gives Consumers Greater, More Reliable Choice

www.yellowpagesoptout.com

  • A simple mechanism allowing consumers to stop the delivery of one, several, or all directories to their homes directly from the site
  • Images of directory front covers and information on scheduled deliveries, making it easy for consumers to identify which directories to include in their opt-out request
  • Email confirmation of participants’ selections

This centralized site is a significant industry effort that includes participation of directory publishers around the country cooperating to make sure that delivery requests are honored and updated on a timely basis.

Providing Valuable & Sustainable Local Search Options

$15 $1

"Consumers continue turning to print Yellow Pages, both to help find local businesses, driving valuable new leads for our advertisers, and also to quickly access community and government information," said Norton. "We believe print remains a central component of our industry’s growing portfolio, which today includes digital and mobile platforms. We’re constantly working to transform and innovate so that we can continue supporting local businesses and consumers in the most environmentally friendly way."

Yellow Pages companies have made dramatic improvements with regard to sustainable phone book production, reducing the amount of directory paper used by 29 percent since 2006. Directories today are printed on paper that is either recycled or made from leftover woodchips from the lumber industry so no new trees are necessary to make directory paper. Publishers have also turned to soy-based inks and have repaginated and redesigned their phone book layouts to minimize paper usage. Yellow Pages companies encourage consumers who chose to receive print directories to recycle them at the end of their useful life.

About the Yellow Pages Association

$27 billion Canada

Neg Norton Christopher Cummings

www.ypassociation.org www.buyyellow.com www.localsearchguide.org

Delaware

About the Association of Directory Publishers

http://www.adp.org North America

Larry Angove Austin SunShine Pages

Massachusetts

SOURCE Yellow Pages Association

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