CHICAGO Jan. 18, 2011 Mintel
Furthermore, 51% of this age demographic, compared to 44% overall, state that they intend to permanently decrease the amount of unnecessary "stuff" they will buy in the future. This group is also greatly concerned about their retirement, with 39% saying they worry more about retirement now than they ever have.
There is some good news in the data, however. A full 44% of those aged 18-24 and 34% of those in the 35-44 age range say that they intend to permanently increase the amount of money they save (vs. 28% overall). More importantly, they are backing it up with actions—about 10% of 18-44-year-olds have actually increased the amount they are saving in their retirement accounts in the last year.