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Zena Weist Joins Expion Leadership Team

RALEIGH, N.C. April 30, 2012 Zena Weist Peter Heffring

Weist was formerly the Vice President of Digital Strategy at Edelman, the world’s largest public relations firm.  She has more than 17 years of digital experience including executive leadership at brands including H&R Block, Sprint, Hallmark and Embarq. She has worked both on the agency and client side, developing and executing enterprise strategies for brand engagement, digital strategy, social business operations and integrated marketing programs. Weist also has experience with software start-ups, account management with interactive agencies, corporate brand marketing and IT project management.

Peter Heffring

"I’m excited to tap into Expion’s unparalleled combination of business intelligence and social media-based technologies to help evolve how brands interact with stakeholders in social channels," said Weist, "and to empower brands to be more strategic in the digital arena."

Contact: Kevin Magee, 919-747-8405


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