Love the thrill of the digital open road? You might want to send a thank you note to Eutechnyx, a developer that keeps gamers on the fast track.
Anyone who loves the thrill of the open road–the digital road, that is –should send a hearty thanks to UK-based Eutechnyx for making those hairpin turns just a little more satisfying. Originally started in 1987 as a game publisher, the company became a development house when funding proved tricky. They haven’t looked back, even though the bank account is fatter these days.
Eutechnyx realized early on that doing one thing, and doing it well, would be the way to succeed. They decided to concentrate on racing games, and sped off from there, developing titles for publishers like Eidos Interactive, Electronic Arts, and Infogrames. At the recent E3 show, the company won the best racing game award for “SRS: Street Racing Syndicate,” published by the 3DO Co. Through 3DO, Eutechnyx has also had the chance to integrate exclusive brands into their games, like Formula One, James Bond 007, and Le Mans.
When talking about why it pays to remain an indie shop, managing director Brian Jobling says, “There’s a certain status to being an independent developer. You’re constantly in touch with the marketplace, making sure that what you’re doing is beyond the expectations of gamers.” Players have plenty of ways to test that statement, since the company has put out more than 350 titles to date.
Not that the company doesn’t face challenges as well. With graphics technology moving as fast as one of Eutechnyx’s games, it’s a challenge to keep pace. Also, new consoles come out every four to five years, changing the gaming world. Still, they don’t want to slam on the brakes now. Jobling says, “One of the benefits of being independent is being able to move quickly. And we do.”